Featured Stories & Products
Spotlight: The Wig Fix
With more than 60,000 customers across 33 countries, meet the glueless wig securing solution that will replace any wig glue, spray and tapes.
SHOP NOWHow to Swim With A Wig
Your vacation days may be booked but is your wig secure enough for a quick dip? Learn the best tips and tricks on how to swim with a wig.
LEARN MOREThe Vacation Wig Toolkit
From conditioning aftercare, to the edge-friendly wig security, get to know everything you need to make your wig vacation ready.
LEARN MORESwiping Right on Your Perfect Hair Stylist - How to Find a Good Match
You've got your brand new 24-inch silky straight wig, The Wig Fix, and a clean head of hair, ready to rock your new tresses - the best feeling! Now it’s time to install it. But with so many scary s...
Read moreWill Keratin Do It? From Kinky Curls to Bone Straight Tresses
One of the hottest trends in hair care right now is Keratin treatment. The shift from type 4 to bone straight usually means coughing up money for a relaxer or silk press, only for a bit of humidity...
Read moreA Tale of Wigs and Acne Aftermath
Getting a new install has to be one of the best feelings in the world. It’s definitely up there with treating yourself to an all-inclusive holiday to Mexico - well, for us it is. The not-so-nice p...
Read moreMircolinks - Giving Us What Wigs Can't?
The sole aim of wig innovation is to make wigs look more realistic, sustainable and manageable - but are we truly there yet? It seems there’s been a shift from wig units entirely, with the Black co...
Read moreYou’re Just That B*tch: How to Slay your Wig with Confidence.
Before leaving the house, and just after looking in the mirror, you must always complete your look with the secret, game-changing ingredient - confidence. If you tell yourself you’re that b*tch, an...
Read moreYour Holiday Wig Toolkit... Revealed
It’s hard enough wearing a wig on a normal day - but a holiday?! There’s a tonne of tools, apparatus, equipment, utensils - whatever you want to call it, to prepare and keep locked away in your tru...
Read moreLove Wigs but Hate Lace? We've Got You...
Wigs are everything to you. You wear them to the gym, to work, and you even wear them to your mother-in-law's dreaded yearly Christmas party (yup, they hold you down even when your husband doesn't!...
Read moreHere’s Where to Kink, Curl and Coil!
One of the reasons we all love wigs so much is because of their diverse hairstyles they offer us. The diversity of length, colour, textures and partings are almost indefinite and certainly keep us ...
Read moreVenture Backed Wig Companies - A Report
It’s official - wigs are currently one of the fastest-growing segments beauty. The category is said to be growing at 15% year-over-year, and by 2023, it’s predicted that the wig industry will be wo...
Read moreHow to Wear a Wig to the Beach this Summer
If you’re uncontrollably booking holidays like we are, then there’s one question consistently racking your brain at night - what’s gonna happen to my wig on my vacay?! If you’re staying loyal to yo...
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