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10 Things to Consider When You're Purchasing Your First Wig

Buying a wig for the first time can be a daunting and stressful task. When diving into the world of wigs you can often find yourself ending up with more questions than your started with. Do you want a human hair wig or a synthetic one? Are you looking for a lace front wig or can a U-Part? Is the site you're purchasing a wig from trustworthy?

The number of factors to consider when purchasing a wig can make this task feel like you need to learn a new language. In hope of easing the weight of this new task, The Renatural's ultimate wig buying and care guide is designed to take the questions out of this process.

We hope this makes it easy to choose your first wig so you can wear wigs seamlessly and confidently.

Buying a wig

1. Budget

The first factor to consider when purchasing wigs is your budget and what it costs to buy a wig that meets all your needs. When looking at the cost of a wig, it's important to consider the quality of the product and the materials used. Human hair wigs tend to be more expensive than synthetic wigs and higher in quality. High-grade human hair wigs often cost between $200 and $800, depending on the length and quality of the hair.

Synthetic wigs are generally less expensive since they are made from plastics, fibers, animal hair (yes...animal hair), and more. But they can still range in price depending on their texture and length. The average price for a synthetic wig is usually around $50 to $150. If you're looking for customization from a wig stylist like the cute wigs on Instagram this can come with additional costs.

 Hair Texture

2. Should you use human hair or synthetic wigs?

Human Hair Wigs

Human hair wigs look more realistic and are more durable than synthetic wigs but require more care. They're also more expensive than synthetic wigs especially when you factor in maintenance costs. They can last up to a year or longer when cared for correctly.

Image| Human Hair Wig from Radiant Hair


Synthetic Wigs

Synthetic wigs come pre-styled and ready-to-wear right out of the box, making them popular for those who want an easy way to change their look without the hassle of styling or caring for their hair. However you should keep them away from thermal styling tools and hair dyes (we've learnt the hard way). They usually last for up to 3 months with proper care.

Image| Synthetic wig from Instagram @hairsofly_shop


Ultimately, the choice between both comes down to personal preference and budget. Both types of wigs offer different benefits depending on what you need them for and how much you are willing to spend on them. If you're looking for something that is low maintenance but still looks realistic, then a synthetic wig may be the best option; however, if you're looking for something that looks natural and can be customized over time then a human hair wig may better suit your needs.



3. Measure your head for the perfect fit

Before purchasing a wig, it is important to take measurements of your head for the perfect fit. To measure your head, you will need a measuring tape that can measure the circumference (the distance around).

  1. Start by placing the measuring tape in the center of your forehead, and wrap it around your entire head.
  2. Be sure to keep the measuring tape parallel to the ground and snug against your scalp.
  3. Once you have taken this measurement, you'll want to measure the crown area of your head by placing the measuring tape at the peak of your crown and wrapping it around in a circle.
  4. Lastly, measure from ear to ear across the widest part of your head.
Measuring head for wig

Once you have these three measurements, you can reference them against wig size charts available online or consult with professionals at wig boutiques for more specific advice.


4. Hair Density

Hair density refers to how thick or thin a wig appears and is typically measured in strands per square inch. The most common types of wig densities are between 100-120%. Some people opt for higher densities so the wig will last longer when it sheds but beware of the helmet look! The higher the hair density on a wig, the fuller it will appear on your head; however, if it's too full for comfort then consider opting for something with slightly lower hair density instead especially if you want more of a natural look (especially around your hair line). 


Selecting texture, color, and length

When selecting a wig, you'll want to pay attention to the texture, color, and length of the wig.

5. Texture

The texture is an important factor as it determines how the hair looks and feels. Human hair wigs come in various textures such as straight, curly, wavy, and kinky. Synthetic hair wigs also come in a variety of textures and can be heat-resistant or not.

Image| Ruka Hair Waterwave texture

6. Color

When it comes to color, you have a range of options from natural shades to colorful ombres. Many human hair wigs come in pre-dyed colors but if you’re looking for a custom shade then you’ll need to dye your wig after buying it (and this may be more complicated than it sounds). Additionally, consider whether you’d like highlights or lowlights for a more natural look.

Image|Hair done by @hair_by_jay1 on @cardib

7. Length

Finally, when selecting a wig consider the length that best suits your face shape and style preferences; short wigs usually frame the face well while long ones are often more versatile since they can be worn up or down. For those with thinning hairlines or receding hairlines shorter styles tend to work best since they don’t draw attention to any bald spots. Inset Name Here has a great playlist on TikTok on the best hair styles for your face shape.


 Wig Security

8. Securing your wig

Security is everything when wearing a wig! There are several methods to secure wigs, like wig caps, combs, pins, glue, or tape. While these methods may be ok for the occasional wig wearer, but overtime they can cause significant damage to your skin and hair.

Image| The Wig Fix

We recommend instead using a wig grip like the Wig Fix (we may be a little biased lol)! Made from hypoallergenic skin-soft silicone, it's an easy beginner-friendly, and sustainable way to secure your wig. If you're looking to increase hair growth as well The Wig Fix can induce blood flow at your hairline so you can secure your hair while also increasing the health of your scalp and hairline.



Wig Care

9. Washing your wig

Properly caring for your wig is essential to ensure that it maintains its original look and lasts as long as possible.

  • Human hair wigs need to be washed at least once a week if you're wearing them non-stop. Using a gentle shampoo and conditioner specifically designed for use on synthetic or human hair wigs.
  • After washing the wig you should allow to air dry and let gravity do all the work.
  • Synthetic wigs are best washed every 10-14 days using the dip method.


Storing your wig

10. Storage

It’s also important to store your wig properly when not being worn by placing it on a mannequin headstand or hanger in a cool, dry area away from any direct sunlight or excess moisture.

Khloe Kardashian Wig Wall

We know, that was a lot to throw at you! But wigs can be the most liberating form of expression, we promise its worth it. 

Find us on socials:

Instagram | Twitter | TikTok


(photo in cover image| Unsplash)

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