The Women Responsible for Revolutionising the Wig Space

From creating tech-enabled wig experiences to inventing the first wig-related patents in over 55 years, it’s safe to say that we have some exceptional women positively disrupting the wig industry. We could write a book listing all the revolutionary women in the world of wigs, however, we’ve put five in today’s spotlight.

Freddie Harrel
Freddie Harrel’s iconic brand, RadSwan, prides itself on revolutionising the synthetic wig industry in five key areas: fibres, lace, hairline, parting and construction. Their synthetic wigs are said to possess the ‘most premium and transparent lace on the market’, while their pre-plucked lace fronts have a ‘1-inch deep hairline, creating a natural gradient’. Herrel irrefutably went above and beyond to provide high-quality, affordable afro wigs for us all!

Image | Freddie Harrel, Founder of RedSwan

Mary Imevbore
Founder of the revolutionary hair brand, The Waeve, Mary Imevbore has inspired the black community not only to pursue their dreams, but to express their true self through the use of wigs. Mary took ‘business goals’ to a whole new level after opening her first salon in Boston, Massachusetts. The company focuses on building a community that empowers and ‘uplifts Black female’, with consumers and have a ‘sip and slay’ salon service! Yep - you’re served a glass of champagne while getting your hair laid!

Image | Mary Imevbore, Founder of The Waeve

Britney Winters
Britney Winters is the brains and beauty behind Upgrade - the hair company revolutionising wig shopping. The company have created an online marketplace where people can submit photos of their hair inspiration and select a stylist to recreate the look. The tech-enabled personalisation service enables consumers to have their desired wig at their doorstep in just a few clicks. Incorporating tech into the wig space to create a seamless wig experience?!

Image | Britney Winters, Founder of Upgrade 

Aasiyah Abdulsalam
Often described as the woman ‘changing the landscape of wig accessories’, Aasiyah Abdulsalam invented the first silicone-based wig tool to keep wigs comfortable, sturdy and secure under her company, The Renatural. The Vogue-featured product, The Wig Fix, is the go-to wig gripper for over 70,000 beautiful wig-wearers across the globe, noticed by the likes of Tokyo Stylez, and is also the first wig-related patent in over 55 years. With thousands of 5-star reviews and countless YouTube features, our founder has undoubtedly transformed the wig space.

Isoken Igbinedion 

Isoken Igbinedion is the founder of Hairtelligence - the company where all you need is a few selfies to find your correct lace tint and custom cap size! They offer users seven customisation options where all their tech does the work! Before going ahead with their services, you can even opt in to have a virtual consultation… how cool is that?!

 Image | Isoken Igbinedion, Founder of Hairtelligence

Suran Yoo

Suran Yoo is the woman behind the sustainability-focused brand, Silk or Lace. With the prevalence of ethics concerns surrounding human hair sourcing, the sustainable practice of wig-reselling is becoming more commonplace. SilkorLace offer a ‘sell your wig’ service and have a ‘lightly-worn human hair pieces’ product page on their site, and we all have Yoo to thank for this!

Image | Suran Yoo, Founder of Silk or Lace

We hope this has acted as a source of motivation for all aspiring female entrepreneurs - we're rooting for you!