Featured Stories & Products
Spotlight: The Wig Fix
With more than 60,000 customers across 33 countries, meet the glueless wig securing solution that will replace any wig glue, spray and tapes.
SHOP NOWHow to Swim With A Wig
Your vacation days may be booked but is your wig secure enough for a quick dip? Learn the best tips and tricks on how to swim with a wig.
LEARN MOREThe Vacation Wig Toolkit
From conditioning aftercare, to the edge-friendly wig security, get to know everything you need to make your wig vacation ready.
LEARN MOREHow To Wear Wigs As An Athlete: Top 4 Tips For Wig Wearing Athletes
Our top 4 tips that will make wearing wigs as an athlete a breeze.
Read moreCultural Appropriation (or Inspiration?) And Wigs
Yes, those two things really can go hand in hand. In this blog post, we're digging a little deeper into the cultural appropriation of the way black women wear wigs.
Read moreThe Black Women Inventors Behind Your Favourite Haircare Products
We're celebrating Black History Month by shining the spotlight on some incredible Black Women who created unique haircare products. The first in our 4-part Black History Month Series.
Read moreThe Link Between Misogynoir And Wigs
Part three in our Black History Month blog special, we're having a look into how misogynoir and the wearing of wigs meet.
Read moreThe History Of Wigs: Iconic Wig Moments In Black History
As part of 2020 Black History Month series we're taking you through some iconic wig styles worn by incredible Black women.
Read moreThe Dark Side Of Wig Glue (featuring MakeupForWOC)
This blog is a guest piece by Tiara Willis. Known online as MakeupForWOC,Tiara is a talented make-up artist and licensed Esthetician based in New York and like her username suggests, offers daily b...
Read moreHow Big Is The Wig Market Really?
Wigs are bigger and more in-demand than ever. In short: they're a big deal but how big is the wig market really? We did some digging so read on to find out.
Read moreUnorthodox By Netflix: Why The Wigs Were So Significant
We break down wig-wearing in Netflix's Unorthdox–a story following a young Hasidic Jewish woman as she leaves her Orthodox life behind in search of freedom.
Read moreCelebrity wig culture is one of our favourites. Read on for our top five celebrity wig stylists who responsible for creating the iconic looks seen on your favourite celebs.
Read more