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Welcome to The Renatural

We believe wigs are just another beauty product. That's why we're on a mission to create products that make wearing wigs easier, safer, more realistic and stress-free.

Meet the founder

Thank you for visiting our site!

I founded The Renatural in May 2019 because after writing a dissertation about wig manufacturing and spending 10 years as a wig stylist, I felt like the beauty industry was experiencing so much innovation and the wig industry was being left behind. There’s a lot of creativity and DIY solutions from stylists and customers but the products offered just aren’t matching up.

At The Renatural we aspire to fill that gap.

All of our products will be the first of its kind, designed and invented for your wig needs.

Thank you for joining me on this journey!

If you've got questions, feedback (or just want to say hi!), please don't hesitate to reach out to us at

Aasiyah Abdulsalam

Founder & CEO