The Making of a Brand

As we near the launch of our signature collection, we wanted to take you behind the scenes of the building process of The Renatural brand. Enjoy this behind-the-scenes sneak peek at The Renatural Brand.

@therenatural A culture of chrome awaits. Follow us on Instagram @therenatural ♬ original sound - The Renatural

The Renatural was born from a culture of chrome. Taking inspiration from the technical roots of our robotic machinery, shine is an important literal and figurative creative pillar for our brand. The confidence and energy of great hair should radiate throughout our creative expressions, from the sheen of healthy hair to the captivating chrome of our most prominent brand materials.

@therenatural
The future of wigs is coming. Until then, enjoy this behind the scenes ASMR. Sign up for the waitlist at the link in our bio.
♬ original sound - The Renatural

Get-ready-with-me takes on a whole new meaning.

Piece together the pieces of The Renatural puzzle and you’ll find innovation, shine, texture, and the highest levels of quality at our very core.

@therenatural A little bit of what we're inspired by recently. Follow us on Pinterest @therenatural ♬ original sound - The Renatural

We believe in timeless beauty. Beauty that prioritizes health over trend. Beauty that’s intentionally effortless. Beauty that honors the braid down, just as much as the blowout. Beauty for everyone. Beauty for anyone.

Get this right
from the start

Most fit problems trace back to how the measurement was taken, not the number itself.

A soft fabric measuring tape — metal tapes give inaccurate readings.

With or without wig cap? If you plan to wear one, measure with it on.

Snug, not tight. The tape should sit firmly but not indent your skin.

A mirror or a friend. A second set of hands improves accuracy.

Circumference

Place the tape around your head at the hairline — approximately ¼ inch above your eyebrows and ears. Bring it around the back at the base of your skull. Keep the tape parallel to the floor the entire way around.

Why it mattersThis is the primary anchor. When you're between sizes, circumference is always the tiebreaker.

Common mistakeTipping the tape up at the back. Keep it level all the way around.

Enter your circumference

inches

This number takes precedence

Front to Nape

Start at your natural hairline at the center of your forehead. Run the tape back over the crown to the nape of your neck where your hairline ends. Let the tape follow the curve of your head.

Why it mattersDetermines nape comfort over a full day. If slightly short, you'll feel it by afternoon.

Common mistakeStarting from the scalp instead of the hairline. Always begin at the hairline.

Enter your front to nape

inches

Affects nape comfort over long wear

Ear to Ear

Begin at the top of one ear where it starts to curve. Bring the tape up and over the crown to the same point on the opposite ear. The tape runs across the top of your head, not around it.

Why it mattersControls whether the front stays in place. If too small, the wig will gradually ride back over the course of the day.

Common mistakeStarting at the earlobe instead of the top curve. This adds length unnecessarily.

Enter your ear to ear

inches

Determines front stability and placement

The Making of a Brand

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The Making of a Brand

Leave a comment

Read more

Stay in the know.

Get this rightfrom the start

Circumference

Front to Nape

Ear to Ear

Get this right
from the start