We Dreamed of Flying Cars. We Got Beauty Robots Instead

We’ve had our heads down at The Renatural, quietly building what we believe is the future of beauty. In the process, we’ve been watching a new wave take shape, one where robotics and automation aren’t replacing creativity but amplifying it. We’re in the middle of a tech revolution, and there’s one less than expected industry where tech is booming—beauty.

We wanted to spotlight a few companies that are not just innovating, but reimagining how beauty works. The theme? Beauty meets robotics.

Blank Beauty

Founder: Charles Brandon

A DTC brand using robotics to custom-mix beauty products on demand. Their in-store robot can blend color, texture, and finish across a wide range of cosmetic categories, starting with nail polish but eventually extending into other customizable formulas.

BoldHue

Founders: Rachel Wilson, Karin Layton

BoldHue’s foundation-matching device scans your face and generates a formula tailored to your skin tone. For people who’ve spent years shade-matching under fluorescent drugstore lights, this is more than helpful. It’s liberating.

LUUM

Founders: Kurt Amundson, Nathan Harding

Robotic eyelash extension application. A controversial concept, but one that focuses on speed, symmetry and reducing physical strain on lash techs. Their success and adoption in the last few years have shown LUUM’s tech proves that machines can support human work without replacing it.

10 Beauty

Founders: Alex Shashou, Justin Effron

Automated manicures are completed in minutes, no technician required. It’s part of a broader shift toward high-efficiency beauty and is making professional grooming more accessible.

HaloBraid

Founders: Yinka Ogunbiyi, David Afolabi

This robotic braiding machine is designed to help stylists reduce hand fatigue and serve more clients with less physical toll. One of the first tools to seriously address the strain many braiders face.

Fresha

Founders: Nick Miller, William Zeqiri

William Zeqiri, CEO of beauty marketplace, Fresha, recently shared plans to introduce robots that greet salon guests and assist with tasks like mixing color. A smart blend of tech and human service that enhances, rather than replaces, the salon experience.

Honorable Mention: Philips

The electronics company has announced a new initiative allowing users to 3D print replacement parts for their personal care devices. It’s a small move with big implications for customization and sustainability.

The beauty industry is evolving. While robotics and AI increase accessibility and efficiency, we’re most excited about what this means for preserving and protecting craftsmanship.

The future of beauty is practical, powerful and still deeply human.

We’ll be sharing more soon on how The Renatural is woven into this movement. Stay tuned.

Get this right
from the start

Most fit problems trace back to how the measurement was taken, not the number itself.

A soft fabric measuring tape — metal tapes give inaccurate readings.

With or without wig cap? If you plan to wear one, measure with it on.

Snug, not tight. The tape should sit firmly but not indent your skin.

A mirror or a friend. A second set of hands improves accuracy.

Circumference

Place the tape around your head at the hairline — approximately ¼ inch above your eyebrows and ears. Bring it around the back at the base of your skull. Keep the tape parallel to the floor the entire way around.

Why it mattersThis is the primary anchor. When you're between sizes, circumference is always the tiebreaker.

Common mistakeTipping the tape up at the back. Keep it level all the way around.

Enter your circumference

inches

This number takes precedence

Front to Nape

Start at your natural hairline at the center of your forehead. Run the tape back over the crown to the nape of your neck where your hairline ends. Let the tape follow the curve of your head.

Why it mattersDetermines nape comfort over a full day. If slightly short, you'll feel it by afternoon.

Common mistakeStarting from the scalp instead of the hairline. Always begin at the hairline.

Enter your front to nape

inches

Affects nape comfort over long wear

Ear to Ear

Begin at the top of one ear where it starts to curve. Bring the tape up and over the crown to the same point on the opposite ear. The tape runs across the top of your head, not around it.

Why it mattersControls whether the front stays in place. If too small, the wig will gradually ride back over the course of the day.

Common mistakeStarting at the earlobe instead of the top curve. This adds length unnecessarily.

Enter your ear to ear

inches

Determines front stability and placement