The Renatural's Official 2022 Wig Predictions
Now, we’re not saying we’re psychic, but we do have a few wig predictions for this year. With the return of the leave out, increased accessibility of wig units and hair companies moving towards more sustainable practices, we think we’ve been pointed in the right direction to make some (hopefully!) well-informed wig predictions for 2022. Let’s get into it!
The Return of the Natural Look
With more and more people feeling empowered to express their true selves through hair, we’ve seen several unconventional looks. From yellow-leopard-printed wigs to drag-inspired neon-green styles, we love seeing people become more bold and confident with their hairstyles. However, it seems there may be a gradual shift this year to more natural looks. Remember how Nicki Minaj went from wild hairstyles and makeup, straight to natural wigs and minimal beats? There’s been a soar of leave-out, natural hair and keratin treatment Tik Tok videos and we don’t see this stopping anytime soon. Let us know in the comments if you're letting your natural tresses out this year!
Wigs are Everywhere, Now
Another confident prediction we have for the year is the increased accessibility of wigs and wig services. Why? Well, we’ve already seen The Wig Fix stored at JC Penney and the likes of Labello Beauty stocked at Pretty Little Thing, we don’t see this ending here. We’ve also observed a rise in hair companies building their own spaces with wig services on offer to give customers the full experience. For example, just last year, Mayvenn opened their shop in Texas, and The Waeve have also opened a salon in Boston.
P.s… The Waeve also have a ‘sip and slay’ service, where customers are served a glass of champagne while getting their hair laid - imagine that!
Image | The Wig Fix
Sustainable Practices Only
Sustainability and ethical practices are hugely important for the majority of millennials and Gen-Z. With these generations being the largest consumers, we’ve seen a surge in companies adapting. We think the wig industry will follow suit - we predict a rise in ethical human hair sourcing, a more transparent manufacturing process and wig re-using. For example, we’ve seen an increased interest in synthetic wigs against human hair, due to the ethics around sourcing human hair. The sustainable practice of wig-reselling is also becoming more commonplace, for example, SilkorLace offer a ‘sell your wig’ service and have a ‘lightly-worn human hair pieces’ product page on their site - sustainability for the win!
Image | Wig Manufacturing
More than Just Hair Care
We predict that we’ll see a lot more hair companies branching out and catering to wig wearers. For example, we have seen Afrocenchix create a product range for wig-wearers named ‘Under The Wig Set’, boasting 5 products aimed to keep wigs ‘moisturised and clean’. More of this in 2022, please!
Image | Afrocenchix
Did Someone Say Wig-Tech?!
Through tech-enabled personalisation services, hair companies are creating innovative and seamless customer experiences, and we can see a lot more in 2022. For example, at Hairtelligence, all you need to do is upload a few selfies with a card to ensure correct lace tint and custom cap-size… their tech does all the work! They offer users seven customisation options: cap size, lace tint, wig type, pattern, length, cut and parting style. However, before going ahead with their services, you can opt in to have a virtual consultation… how cool is that?!
Similar to Hairtelligence, Upgrade are also using tech to create personalised wig experiences. Upgrade have a feature where you can upload your hair-inspo right from your camera roll (as well as select the hairstylist you wish to customise your wig), and voila, your personalised wig is at your door!
We want to hear all your wonderful wig predictions for 2022. We could all be wrong, but where’s the fun in keeping our predictions to ourselves?! We’ll see you in the comments section below!
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