Featured Stories & Products
Spotlight: The Wig Fix
With more than 60,000 customers across 33 countries, meet the glueless wig securing solution that will replace any wig glue, spray and tapes.
SHOP NOWHow to Swim With A Wig
Your vacation days may be booked but is your wig secure enough for a quick dip? Learn the best tips and tricks on how to swim with a wig.
LEARN MOREThe Vacation Wig Toolkit
From conditioning aftercare, to the edge-friendly wig security, get to know everything you need to make your wig vacation ready.
LEARN MORERelaxer 101: The Only Guide You'll Ever Need
First you buy the box, then you remove its contents and then you stare in absolute confusion. Yes, ladies, a relaxer-set-up-in-the-bathroom could be just as intimidating as a laboratory set up in ...
Read moreWill Keratin Do It? From Kinky Curls to Bone Straight Tresses
One of the hottest trends in hair care right now is Keratin treatment. The shift from type 4 to bone straight usually means coughing up money for a relaxer or silk press, only for a bit of humidity...
Read morePurposeful, Plastic-Free and Plant-Based: Is Vegan Braiding the Way to Go?
It's a story many of us know all too well. Fresh out of your braider's chair with a fabulous new style, but all too soon, the dreaded itching begins. The head pats, the hives and general discomfort...
Read moreYou’re Just That B*tch: How to Slay your Wig with Confidence.
Before leaving the house, and just after looking in the mirror, you must always complete your look with the secret, game-changing ingredient - confidence. If you tell yourself you’re that b*tch, an...
Read moreThe Right Wigs to Grow Your Natural Hair
Our ultimate hair aim is relatively simple - grow as much of it as possible. And once we’ve grown it… grow some more. That’s why a lot of us tend to keep our hair in protective styles, and for a va...
Read moreYour Holiday Wig Toolkit... Revealed
It’s hard enough wearing a wig on a normal day - but a holiday?! There’s a tonne of tools, apparatus, equipment, utensils - whatever you want to call it, to prepare and keep locked away in your tru...
Read moreLove Wigs but Hate Lace? We've Got You...
Wigs are everything to you. You wear them to the gym, to work, and you even wear them to your mother-in-law's dreaded yearly Christmas party (yup, they hold you down even when your husband doesn't!...
Read moreA Moment of Silence for Serena Williams' Wigs
Whether on the court or on the red carpet, Serena Williams never fails to give us an admirable, jaw-dropping hair look. A month after Wimbledon, we’re celebrating Serena Williams’ hair looks - keep...
Read moreHere’s Where to Kink, Curl and Coil!
One of the reasons we all love wigs so much is because of their diverse hairstyles they offer us. The diversity of length, colour, textures and partings are almost indefinite and certainly keep us ...
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