Featured Stories & Products
Spotlight: The Wig Fix
With more than 60,000 customers across 33 countries, meet the glueless wig securing solution that will replace any wig glue, spray and tapes.
SHOP NOWHow to Swim With A Wig
Your vacation days may be booked but is your wig secure enough for a quick dip? Learn the best tips and tricks on how to swim with a wig.
LEARN MOREThe Vacation Wig Toolkit
From conditioning aftercare, to the edge-friendly wig security, get to know everything you need to make your wig vacation ready.
LEARN MOREWill Keratin Do It? From Kinky Curls to Bone Straight Tresses
One of the hottest trends in hair care right now is Keratin treatment. The shift from type 4 to bone straight usually means coughing up money for a relaxer or silk press, only for a bit of humidity...
Read moreA Tale of Wigs and Acne Aftermath
Getting a new install has to be one of the best feelings in the world. It’s definitely up there with treating yourself to an all-inclusive holiday to Mexico - well, for us it is. The not-so-nice p...
Read moreYou’re Just That B*tch: How to Slay your Wig with Confidence.
Before leaving the house, and just after looking in the mirror, you must always complete your look with the secret, game-changing ingredient - confidence. If you tell yourself you’re that b*tch, an...
Read moreThe Right Wigs to Grow Your Natural Hair
Our ultimate hair aim is relatively simple - grow as much of it as possible. And once we’ve grown it… grow some more. That’s why a lot of us tend to keep our hair in protective styles, and for a va...
Read moreYour Holiday Wig Toolkit... Revealed
It’s hard enough wearing a wig on a normal day - but a holiday?! There’s a tonne of tools, apparatus, equipment, utensils - whatever you want to call it, to prepare and keep locked away in your tru...
Read moreA Moment of Silence for Serena Williams' Wigs
Whether on the court or on the red carpet, Serena Williams never fails to give us an admirable, jaw-dropping hair look. A month after Wimbledon, we’re celebrating Serena Williams’ hair looks - keep...
Read moreVenture Backed Wig Companies - A Report
It’s official - wigs are currently one of the fastest-growing segments beauty. The category is said to be growing at 15% year-over-year, and by 2023, it’s predicted that the wig industry will be wo...
Read moreHow to Wear a Wig to the Beach this Summer
If you’re uncontrollably booking holidays like we are, then there’s one question consistently racking your brain at night - what’s gonna happen to my wig on my vacay?! If you’re staying loyal to yo...
Read moreHow to Ease Your way Into Wig-Wearing
The whole process can be a bit daunting, right? Entering the new world of wigs with nothing more than just a few YouTube reviews of Ali Express vendors - we get it. Good news - you don’t have to ...
Read moreLife-Saving Synthetic Hair Maintenance Tips
Synthetic wigs are in again and everyone’s trying to get themselves a cheap and cheerful show-stopper to glam up their wig collection. With the likes of Shein, Labello Beauty and other popular synt...
Read more