Featured Stories & Products
Spotlight: The Wig Fix
With more than 60,000 customers across 33 countries, meet the glueless wig securing solution that will replace any wig glue, spray and tapes.
SHOP NOWHow to Swim With A Wig
Your vacation days may be booked but is your wig secure enough for a quick dip? Learn the best tips and tricks on how to swim with a wig.
LEARN MOREThe Vacation Wig Toolkit
From conditioning aftercare, to the edge-friendly wig security, get to know everything you need to make your wig vacation ready.
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90s Hollywood: Iconic Wigs Edition
Although the wig scene has exploded in the last decade, wigs have been a part of popular culture for a VERY long time. This post is dedicated to celebrating the beautiful black-glam 90’s girlies wh...
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Mircolinks - Giving Us What Wigs Can't?
The sole aim of wig innovation is to make wigs look more realistic, sustainable and manageable - but are we truly there yet? It seems there’s been a shift from wig units entirely, with the Black co...
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Wig Artists That We Absolutely Admire!
The wonderful world of hair and beauty is an art that has revolutionised and developed through the ages. From Egyptian goddesses using malachite powder for their eyeshadow, to our favourite YouTube...
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Male Celebrities Rock Wigs Too!
Over the last decade, wigs worn by those of different genders, sexualities, races and beyond have become more socially accepted. As advocates of wig inclusivity and diversity from the start, we’re ...
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A Moment of Silence for Serena Williams' Wigs
Whether on the court or on the red carpet, Serena Williams never fails to give us an admirable, jaw-dropping hair look. A month after Wimbledon, we’re celebrating Serena Williams’ hair looks - keep...
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Life-Saving Synthetic Hair Maintenance Tips
Synthetic wigs are in again and everyone’s trying to get themselves a cheap and cheerful show-stopper to glam up their wig collection. With the likes of Shein, Labello Beauty and other popular synt...
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Wig Laces - What Different Types are There?
On top of there being several types of wig constructions, curl patterns and lengths, there are also various types of wig lace we also need to be familiar with! We're highlighting the most popular f...
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Wig fitting Hacks for those with Smaller Head Sizes
We understand that it can be difficult to find the perfect-fitted wig for people of all head sizes and we aim to help you all! However, today we’re focusing on those with smaller-head sizes, who ex...
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The Women Responsible for Revolutionising the Wig Space
From creating tech-enabled wig experiences to inventing the first wig-related patents in over 55 years, it’s safe to say that we have some exceptional women positively disrupting the wig industry. ...
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Celebrating Black Female Innovators in the Wig Space
Black History Month (US calendar) may be over, but we’re dedicated to celebrating Black excellence, innovation and creativity all year round. Today, we’re dedicating this blog post to Black innovat...
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